The walls of The Loomis Agency are adorned with pictures of dogs. There are so many photos and references to our beloved canine companions that conspiracy theorists might wonder if the company is secretly reviving [...]
There’s a quote about leaders and followers that suggests “If you’re not the lead dog, the view never changes.” For many brands, that’s certainly true. We all understand there are a limited number of spots at the top and that in each category, there can only be one market leader. It’s also true that most brands will never even sniff the position at the front of their respective pack. But that doesn’t mean you have to resign yourself, or your brand to follower status. Whether you’re in second place, third place, or last place, by adopting a challenger brand mentality and embracing three distinct “states,” you can step out of your role of follower and start creating a whole new view.
The government we want is nimble, flexible, and responsive. The government we experience, in many cases, is slow, cumbersome, and totally unresponsive. Let’s put this another way: We want our government to operate like our favorite business. We believe, in contrast, that our government is the poster child for lumbering bureaucratic inefficiency and employees who are out of touch with the realities of the marketplace. Twenty plus years of working with private and public sector organizations has taught me that the truth is actually somewhere between the two extremes.
Why did you write a book about change? The host of a recent radio interview was being polite and, I suspect, genuinely interested. But the question is an important one—a quick search on Amazon.com found over 150,000 book titles that have something to do with change. Let’s assume that some of those titles are duplicates for hardcover, paperback, Kindle, etc. That still leaves thousands of books written on the subject. Aren’t those enough? The short answer is, “No.”
Another blog post about change? Really? The last three I posted aren't enough? How about the thousands of other books, blogs, and articles on the subject? I am with you. I don’t need to hear another message that changes are coming and I need to get on board. And yet, we are confronted with this reality: Most of our efforts to make change work don’t work as well as we had hoped … or even at all.
You own your logo and marketing message. Your customers own your brand relevance in the marketplace. And when your customers say you are irrelevant, no amount of advertising, positive press, or sales promotions will convince them otherwise. Two iconic American brands are proving that every day.
Random acts of wow are wonderful. Do them. But that’s not where you’ll win or lose the game. Don’t think that some once-a-year special thing that you do ever takes the place of being the best at what matters most consistently.
Another month, and another weaker than expected jobs report. So what’s up with the economy? Welcome to the new normal: Unemployment that is higher than anything we can remember in decades. Scores jobs are available due to a lack of skilled workers. Slow growth that feels like a recession even though technically it isn’t, and most of all, uncertainty.
Our sins, as we learn from religious teaching, corrupt our character and cloud our sense of what is right and wrong. Most important, they form a habit pattern that leads to our downfall. It works that way for organizations, too. Here are the seven deadly sins for business success today:
There are only a handful of things at which you must be excellent to be successful in business. It doesn’t matter what type of business you are in, your model is not that complicated. But, it is hard. Really hard in fact.
What separates the marketplace heroes in every industry from the has-beens and wanna-bes? It can’t be just products, services, or price. Your competitors don’t hire all geniuses and leave you with the dunces. Their computer systems, compensation, and operational processes are not dramatically better than yours. When they discuss strategy, the words on their flip charts are not significantly more insightful than yours. The difference is an intangible. It is a culture where every person at every level is focused on and committed to delivering results that are critical for success.
Right now – as you are reading this sentence – 70 percent of your staff are alienating your customers, keeping you from achieving your goals, or costing your company money that could be used for more productive uses. Scary, huh?
Why do certain companies, brands, and even people stand out in a world where everyone is basically saying and doing the same things? For the most part, we all get it wrong. We focus on the tools – like marketing campaigns, social media, and advertising – and ignore the goal – to make customers want to do business with us. Here are three things you can do to define and deliver an experience that sets you apart:
I published a piece titled “Stupid Has Its Own Momentum” in November 2010. Since then, examples of stupid having its own momentum. have continued ... and continued ... and continued. Stupid maintains its own momentum because there are incentives to do so. Here are three powerful rewards to stay stupid:
Southwest Airlines faced a dilemma early in its operation—a cash shortage was forcing it to sell one of its four airplanes. The implications are obvious—selling the airplane generates cash for operations and cuts capacity to generate future revenue. Government leaders are facing their version of this challenge in budget meetings across the country. Should we raise taxes and fees in a difficult economy, or do we cut services at a time when they may be needed most?