I saw this quote by David Frost posted on Twitter: “Don’t aim for success if you want it; just do what you love and believe in, and it will naturally come.”

It sounds great, doesn’t it? Unfortunately, it is not true.

Let’s look at David Frost, the author of the quote, as an example.

Frost’s acknowledgement that  he felt truly at home the first time he was in a television studio lends credence to his quote about doing what you love. But that is only part of the story. He was also well  known for his ambition and ability to learn from mistakes in order to improve.

In other words, Frost may have loved what he did, but his success didn’t come naturally or because he kept the faith until it tapped him on the shoulder. He actively pursued success, and most importrant, he worked at it.

Motivational gurus want you to believe that the results you desire are easy – simply do what you love and you will get what you want. All you have to do is to love more, believe more, and envisoin more.

This is a prescription for failure not a recipie for success.

Success and results come from focused effort; continual improvement to achieve mastery; and relentless hard work.Doing what you love helps you stay engaged during the times when you are discourgaged, but the only thing that is natural about success is that it doesn’t happen by accident.