Seventeen days can make a tremendous difference. The date was May 25, 2011. The Dallas Mavericks became the National Basketball Association’s Western Conference Champions for only the second time in its thirty-one year history. The 17,000-plus fans were anxious for a celebration. The team held up the trophy, smiled, posed for the obligatory photo-op, and then exited the arena – leaving ESPN reporter Doris Burke looking for someone to interview.
Right now – as you are reading this sentence – 70 percent of your staff are alienating your customers, keeping you from achieving your goals, or costing your company money that could be used for more productive uses. Scary, huh?
The core of every noncommissioned officer’s commitment is articulated in the NCO Creed. It defines how each member of the NCO Corps views his or her responsibility as a leader. And, there is no better model for your success.
Why do certain companies, brands, and even people stand out in a world where everyone is basically saying and doing the same things? For the most part, we all get it wrong. We focus on the tools – like marketing campaigns, social media, and advertising – and ignore the goal – to make customers want to do business with us. Here are three things you can do to define and deliver an experience that sets you apart:
I published a piece titled “Stupid Has Its Own Momentum” in November 2010. Since then, examples of stupid having its own momentum. have continued ... and continued ... and continued. Stupid maintains its own momentum because there are incentives to do so. Here are three powerful rewards to stay stupid:
Southwest Airlines faced a dilemma early in its operation—a cash shortage was forcing it to sell one of its four airplanes. The implications are obvious—selling the airplane generates cash for operations and cuts capacity to generate future revenue. Government leaders are facing their version of this challenge in budget meetings across the country. Should we raise taxes and fees in a difficult economy, or do we cut services at a time when they may be needed most?
Fourteen senators leave the state. 60,000 plus show up to demonstrate. And, the next thing you know there’s a national debate on the role of public employee unions in the state budget crisis occurring throughout the country. Those who support the unions see this as a not-so-veiled attempt to alter the essence of collective bargaining and limit the people’s right to protest. Union members see it as a fundamental challenge to their right to organize, and in some cases, a violation of their contract. The union leadership no doubt sees it as payback for supporting Democratic and pro-labor candidates. Those who support the various initiatives view this as a much needed step to reign in spending that is out of control. They view unions as – at worst - the enemy that have secured salary and benefits that are unavailable to them as private sector employees. “Why should government employees experience no pain when they are out of work,” they ask. There are probably even Republicans who view this as the perfect opportunity to weaken a political opponent. The problem with perceptions is that it only takes one act to prove you are right. As the saying goes, “All Indians walk in single file. I know that to be true because the one I saw was doing it that way.”
Every crisis presents us with an opportunity to lead or shirk from service. It either paralyzes us from moving forward, or it pushes us to take action. Here are five actions you can take to lead your organization or team through tough times:
The edge is a deep passion for competing, contributing, and yes, winning. It’s being dissatisfied with the status quo and never resting on your laurels. It is caring so much that you work your tail off to deliver better results tomorrow than you did today. Passion for delivering results drives learning and embracing change as a way of life. It’s an attitude not a skill.
The tradition of New Year’s resolutions dates back more than 4,000 years to the ancient Babylonians. Even then people were failing to turn intention into action. Very few of the good intentions professed as a New Year’s Resolution will ever come to fruition. The goals are noble, but the choices are wrong. For 2011, consider forgetting your typical resolutions and make this the year of better choices.
Being different is easy. Being distinctive in the markeplace ... now that takes work. But, according to a study by Booz Allen Hamilton, it doesn’t require you to break the bank for new research and development.
Someone out there is waiting to take your customers, your best employees, and ultimately, your business. Your competitors are not just the usual suspects you know. They can come from anywhere – from a dorm room to a foreign country.
Consciously changing – even tweaking – a culture is hard work.. There is no twelve-step program. There are choices you can make that, over time, will help you repair a damaged culture or sustain and grow a positive one.
We have all seen and/or participated in an experience similar to my purchase of an Arabian horse. More important, we have witnessed the result of a well-intentioned idea gone bad in the communities and organizations we serve. Stupid – once in play – can take on a life of its own.
The National Football League’s Dallas Cowboys have a record of 1 win and 3 losses. It turns out that the Dallas Cowboys have a lot in common with companies and teams everywhere—they have great talent and yet they are failing to achieve their goals. Which brings us to you, your team, and your company. Accepting effort in lieu of desired results creates an environment where excuses justify mediocrity.