From Joe Calloway: OK – here’s my answer. It’s the answer for me and not necessarily for you. The answer is that you don’t work with a jerk. My vendors and colleagues aren’t jerks. My customers aren’t jerks because we have a finely tuned“ jerk filter” on the front end [...]
From Scott McKain: Customer service is bad at most places, because evidently that is what CEO’s and managers want. What other reason could there be for them to accept such miserable performance? Most care more about selling than serving. We know that when sales decline, companies will buy ads, offer new [...]
From Larry Winget: A leaders most important job: To lead. Duh. How do you lead? Not from behind, that’s for sure. Leaders have to get out in front with their ideas, vision, energy and presence. As I watch movies and TV shows about the battles of old, I always see [...]
Five award-winning authors and speakers who just happen to be great friends get together to address important questions facing business, the country, and individual success. They answer this question in this edition: What ONE thing would you do to fix the economy? Be ready to be challenged.
The majority of the world spent the last five days living their life. A small slice of the universe who make their living selling ideas, however, were agitating themselves into a frenzy. In case you missed it, the National Speakers Association, an association of which I am a member, decided to re-brand itself and change its name to PLATFORM. This is a first world problem. In the context of all of the turmoil in the world, the re-naming of this 41-year old association ranks right up there with … well almost nothing. And yet, people on all sides of the argument lit up the blogosphere and social media channels supporting their positions … even if it meant refusing to consider that others might be equally right in their own stance (see my blog on “Is It Always Right to be Right” for more on that phenomenon.)
The walls of The Loomis Agency are adorned with pictures of dogs. There are so many photos and references to our beloved canine companions that conspiracy theorists might wonder if the company is secretly reviving the Egyptian practice of animal worship. Michael Tuggle, Chief Imagination Officer for the Agency, told [...]
The lack of confidence in the institutions that define our collective culture is threatening the civility, economic prosperity, and standing of the United States as a world leader. Let’s start with the government. The President’s approval rating is underwater and continuing to sink. A recent Gallup poll found that only [...]
The 1971 Oscar in the Short Film, Cartoon category went to a piece titled “Is It Always Right To Be Right.” It was directed by Lee Mishkin, narrated by Orson Welles, and written by Warren Schmidt. The opening words of the film are: There once was a land where people were always right. They knew they were right and they were proud of it. It was a land where people stated with confidence, "I am right and you are wrong." These were words of conviction, courage, strength, and moral certainty. In this fictional land, any attempt at cooperation and understanding were viewed as cowardice and weakness. Everyone was so convinced of their rightness that no one dared to utter words such as, “You may be right” or “I may be wrong.”
There’s a quote about leaders and followers that suggests “If you’re not the lead dog, the view never changes.” For many brands, that’s certainly true. We all understand there are a limited number of spots at the top and that in each category, there can only be one market leader. It’s also true that most brands will never even sniff the position at the front of their respective pack. But that doesn’t mean you have to resign yourself, or your brand to follower status. Whether you’re in second place, third place, or last place, by adopting a challenger brand mentality and embracing three distinct “states,” you can step out of your role of follower and start creating a whole new view.
This would have been the message if the speaker at your last business meeting presented in nursery rhymes: Jack be nimble. Jack be quick. Jack jump over The candle stick. You feel better, right? You now know what is expected of you and the definition of success. And, you have no real context for why it is important or idea about how to move forward.