From Scott McKain: Customer service is bad at most places, because evidently that is what CEO’s and managers want. What other reason could there be for them to accept such miserable performance? Most care more about selling than serving. We know that when sales decline, companies will buy ads, offer new [...]
Delivering customer service – at least the way it is practiced in most companies – is easy. The customer asks you for something, and you give it to them. Building a culture that is obsessed with serving customers is hard. Carl Sewell’s family of auto dealerships is at or near the top for sales and service with the brands they represent for one simple reason: They are the best at sustaining a culture that serves customers.
Don’t worry about the sale. Just take care of the customer. Give the customer the best customer service you can deliver, even if the customer isn’t buying, and eventually the sale will come.
A thought struck me as I contemplated the observance of Veterans Day here in the United States and Remembrance Day in Canada: Have you ever wondered why we don’t have an Excellent Service Day parade? Is it only because that excellent service is so rare? Or, is it because there is a significant difference between providing service and actually serving?