Risky is the New Safe

Risky is the New Safe

“A crisis is an opportunity riding a dangerous wind.”

I can’t tell you exactly when I first heard that misplaced analysis of the Chinese language, but it was a long time ago. And since then, it has become a staple of bad motivational speaking stories – not quite as ludicrous as the chicken and eagle story, but every bit as contrived as the lighthouse story.

But, a contrived story doesn’t mean that the principle is untrue. In this case, the idea that dangerous times can bring great opportunity is one that should be heeded in today’s tumultuous environment.

The Great Depression created the environment for companies such as Texas Instruments and Hewlett-Packard. Microsoft, Genetech, and Apple were all founded in the oil shock and stock market downturn of 1973 to 1976. And, the legendary brands of the next fifty years, I believe, will be created in the crucible of today’s challenges.

The same principle applies to personal wealth, and that is why you must read Risky is the New Safe by Randy Gage.

Gage is a contrarian. He is one of the most widely-recognized authorities in the multi-level marketing/direct selling industries. And, he is one of the most thoughtful, smart, and generous people I know. I don’t always agree with Randy, but I ALWAYS love the way he thinks.

Imagine a book co-authored by John Naisbitt, George Orwell, and Ayn Rand. The result would be a glimpse of the future that is simultaneously inspiring, a little scary, and full of ideas about taking responsibility for your own success in an uncertain world.

That is the book Randy Gage has written.

Here are four ideas that slapped me in the face, shook me by the shoulders, and challenged me to up my game:

  1. The people who create prosperity in the new economy will be in front of the trends, anticipating them instead of naively reacting to what happened yesterday.
  2. The best jobs of 2018 haven’t even been invented yet. But we do know one thing for sure: Taking the safe path won’t get you there. Much of the curriculum taught in the West today is no longer relevant to the real world. Children don’t need to be able to recite facts and dates. Any eight-year-old kid with a smartphone (most do have them) can get that information within seconds. What young students need is an education that helps them develop critical thinking skills that will prepare them for the real world when they grow up.
  3. True prosperity is always created by value-for-value exchanges. There will be a huge demand for people and companies that solve problems.
  4. On the surface, your brand is how the market perceives you. On a deeper level, it’s how the market perceives what you can do for them. But at the ultimate, ultimate level – and now we’re in the rarified air of brands like Apple, Cirque du Soleil, Starbucks, and Nike – your brand is how you make the consumer feel about him- or herself.

Here is what I want you to do.

  1. Go to this website to learn more about this book. http://www.randygage.com/riskyisthenewsafe/
  2. Buy the book and be prepared to be challenged and inspired. A few of you may also be offended. Randy says it like he sees it so be prepared.
  3. Develop and implement a plan to apply the book’s messages to your business and your life.

The great American philosopher Yogi Berra said, “The future ain’t what it used to be.”

That is absolutely true, but you can be prepared to flourish in that future if you apply the lessons from Risky is the New Safe.

About the Author:

Randy Pennington

Randy Pennington is an award-winning author and a leading authority on helping organizations deliver positive results in a world of accelerating change. To learn more or to hire Randy for your next meeting, visit www.penningtongroup.com or call 972-980-9857.