Right now – as you are reading this sentence – 70 percent of your staff are alienating your customers, keeping you from achieving your goals, or costing your company money that could be used for more productive uses. Scary, huh?
Donald Trump commented that President Obama needs to spend less time on the basketball court and more time fixing the economy. All the protests you would expect followed along with calls from all sides that we need to change the culture of racism perpetuated through the use of stereotypes and assumptions. It turns out that there are a multitude of culture problems.
Why do certain companies, brands, and even people stand out in a world where everyone is basically saying and doing the same things? For the most part, we all get it wrong. We focus on the tools – like marketing campaigns, social media, and advertising – and ignore the goal – to make customers want to do business with us. Here are three things you can do to define and deliver an experience that sets you apart:
I published a piece titled “Stupid Has Its Own Momentum” in November 2010. Since then, examples of stupid having its own momentum. have continued ... and continued ... and continued. Stupid maintains its own momentum because there are incentives to do so. Here are three powerful rewards to stay stupid:
Southwest Airlines faced a dilemma early in its operation—a cash shortage was forcing it to sell one of its four airplanes. The implications are obvious—selling the airplane generates cash for operations and cuts capacity to generate future revenue. Government leaders are facing their version of this challenge in budget meetings across the country. Should we raise taxes and fees in a difficult economy, or do we cut services at a time when they may be needed most?
I would like to recommend an amazing new book: Flash Foresight: How to See the Invisible and Do the Impossible Seven Radical Principles That Will Transform Your Business by Daniel Burrus. The premise of this book is simple: In a world that is transforming at unprecedented and accelerating rates, it takes something more that just being observant to succeed. It takes flash foresight: the ability to trigger a burst of accurate insight about the future and use it to produce a new and radically different way of doing things.
We’ve been doing annual business and workplace predictions for our clients since 2005. This year we are sharing them with a broader audience. We’ll begin with a review of our 2010 predictions. Here’s are the five predictions we made going into last year: • Politics will continue to trump leadership.
Being different is easy. Being distinctive in the markeplace ... now that takes work. But, according to a study by Booz Allen Hamilton, it doesn’t require you to break the bank for new research and development.
We have all seen and/or participated in an experience similar to my purchase of an Arabian horse. More important, we have witnessed the result of a well-intentioned idea gone bad in the communities and organizations we serve. Stupid – once in play – can take on a life of its own.
We get the leaders we deserve. We will get better leaders when we select those who can both dream and do.