Another blog post about change? Really? The last three I posted aren't enough? How about the thousands of other books, blogs, and articles on the subject? I am with you. I don’t need to hear another message that changes are coming and I need to get on board. And yet, we are confronted with this reality: Most of our efforts to make change work don’t work as well as we had hoped … or even at all.
You own your logo and marketing message. Your customers own your brand relevance in the marketplace. And when your customers say you are irrelevant, no amount of advertising, positive press, or sales promotions will convince them otherwise. Two iconic American brands are proving that every day.
Random acts of wow are wonderful. Do them. But that’s not where you’ll win or lose the game. Don’t think that some once-a-year special thing that you do ever takes the place of being the best at what matters most consistently.
Beam, Straight Up is a new book written by Fred Noe, the 7th generation Master Distiller for Jim Beam. Fred comes by the job by virtue of his lineage – he is Jim Beam’s great-grandson – and his hard work rising from the shipping room to become the face of one of America’s iconic brands.
he Great Depression created the environment for companies such as Texas Instruments and Hewlett-Packard. Microsoft, Genetech, and Apple were all founded in the oil shock and stock market downturn of 1973 to 1976. And, the legendary brands of the next fifty years, I believe, will be created in the crucible of today’s challenges. The same principle applies to personal wealth, and that is why you must read Risky is the New Safe by Randy Gage.
Another month, and another weaker than expected jobs report. So what’s up with the economy? Welcome to the new normal: Unemployment that is higher than anything we can remember in decades. Scores jobs are available due to a lack of skilled workers. Slow growth that feels like a recession even though technically it isn’t, and most of all, uncertainty.
Our sins, as we learn from religious teaching, corrupt our character and cloud our sense of what is right and wrong. Most important, they form a habit pattern that leads to our downfall. It works that way for organizations, too. Here are the seven deadly sins for business success today:
There are only a handful of things at which you must be excellent to be successful in business. It doesn’t matter what type of business you are in, your model is not that complicated. But, it is hard. Really hard in fact.
What separates the marketplace heroes in every industry from the has-beens and wanna-bes? It can’t be just products, services, or price. Your competitors don’t hire all geniuses and leave you with the dunces. Their computer systems, compensation, and operational processes are not dramatically better than yours. When they discuss strategy, the words on their flip charts are not significantly more insightful than yours. The difference is an intangible. It is a culture where every person at every level is focused on and committed to delivering results that are critical for success.
Right now – as you are reading this sentence – 70 percent of your staff are alienating your customers, keeping you from achieving your goals, or costing your company money that could be used for more productive uses. Scary, huh?