Category Archives: Growing your business
I saw the movie Lucy this weekend. If you like a good sci-fi action movie combination put this one on your list. It isn’t amazing, but it will make you think. At one point, Lucy (played by Scarlett Johansson) shows … Continue reading
The first two parts of this blog series dealt with what went wrong when the National Speakers Association announced a name change and re-branding effort at its annual convention on July 2. Today we look at what went right. Continue reading
Napoleon said, “A leader is a dealer in hope.”
When it comes to change, that responsibility extends to creating the context of why and how the current reality should and could be different. Continue reading
The walls of The Loomis Agency are adorned with pictures of dogs. There are so many photos and references to our beloved canine companions that conspiracy theorists might wonder if the company is secretly reviving the Egyptian practice of animal … Continue reading
The 1971 Oscar in the Short Film, Cartoon category went to a piece titled “Is It Always Right To Be Right.” It was directed by Lee Mishkin, narrated by Orson Welles, and written by Warren Schmidt.
The opening words of the film are:
There once was a land where people were always right. They knew they were right and they were proud of it. It was a land where people stated with confidence, “I am right and you are wrong.” These were words of conviction, courage, strength, and moral certainty.
In this fictional land, any attempt at cooperation and understanding were viewed as cowardice and weakness. Everyone was so convinced of their rightness that no one dared to utter words such as, “You may be right” or “I may be wrong.”
There’s a quote about leaders and followers that suggests “If you’re not the lead dog, the view never changes.” For many brands, that’s certainly true. We all understand there are a limited number of spots at the top and that in each category, there can only be one market leader. It’s also true that most brands will never even sniff the position at the front of their respective pack. But that doesn’t mean you have to resign yourself, or your brand to follower status. Whether you’re in second place, third place, or last place, by adopting a challenger brand mentality and embracing three distinct “states,” you can step out of your role of follower and start creating a whole new view. Continue reading
This would have been the message if the speaker at your last business meeting presented in nursery rhymes:
Jack be nimble.
Jack be quick.
Jack jump over
The candle stick.
You feel better, right? You now know what is expected of you and the definition of success. And, you have no real context for why it is important or idea about how to move forward. Continue reading
We taught mice and pigeons to do all sorts of interesting things during my graduate school class in behavioral psychology. The principle is simple: provide a stimulus and elicit a response. The stimulus-response cycle still plays an important role in animal training today. And, it is evident in virtually every routine action we take.
You don’t think about your response; you just make it. And at some point, it becomes automatic. On most days, those automatic responses are benign routines that allow you to effectively navigate.
Unfortunately, they can also become anchors that prevent you from making a change that will transform your business and your life.
The willingness and urgency to change are based on emotional readiness not intellectual understanding.
If intellectual understanding – knowing what we should do – was all it took to change, the gap between realizing we need to do something different and the work of implementing that change would be non-existent. But that’s not how it works. Continue reading